नवीनतम
"Big Country, Little Business" Unlocks Secrets to Success for Indian Entrepreneurs
BHOPAL (Maha Media): The book "Big Country, Little Business" is an essential guide for Indian micro-entrepreneurs and small businesses, exploring the challenges they face as the backbone of the economy. Authored by Shri Santosh Choubey, Dr. Siddharth Chaturvedi, and Dr. Pallavi Rao Chaturvedi, the book combines their 40 years of experience and insights from 40 successful businesses, offering practical tips, actionable strategies, and over 100 innovative business ideas.
At the book launch, Mr. Choubey emphasized that 90 percent of small businesses in India originate from Tier 2 and Tier 3 cities, highlighting the potential for success despite the challenges faced. Dr. Chaturvedi noted that India has the third-largest small business ecosystem globally, with over 1.6 lakh registered small businesses and a significant contribution to the GDP. He stressed the importance of digital tools for success in today's market. Dr. Pallavi Rao Chaturvedi added that the book contains specially designed solutions for women and youth, who she believes are vital to the country's economic future.
Overall, "Big Country, Little Business" serves as a roadmap for aspiring entrepreneurs, offering insights into local market dynamics, effective networking, funding options, and sustainable strategies. The book has received praise from notable figures, reinforcing its significance in supporting small businesses in India.
