IIFA Awards took Indian cinema forward across the world: SRK
MUMBAI [Maha Media]: Bollywood superstar Shah Rukh Khan has credited International Indian Film Academy (IIFA) awards for taking Indian cinema to the global stage.
"It's a marvellous achievement taking Indian cinema forward... It's been good times with IIFA, and I pray for them (organisers) that they take Indian cinema global, put it on the platform, which makes us relevant all over the world," Khan told reporters here at the IIFA press conference on Friday evening.
The Bollywood star, who has been associated with the IIFA awards for over two decades, said he has some "fond and wild" memories of attending the award show over the years.
Khan expressed his excitement to attend the 25th edition of IIFA, set in Jaipur on March 8 and 9. He emphasized Jaipur's significance as an ideal host and extended an invitation for people to join in the celebration of Indian cinema. Khan relayed his enthusiasm for the event, mentioning that he postponed a film shoot to be part of this significant milestone.
Actor Kartik Aaryan, poised to co-host the upcoming show, expressed his determination to excel, acknowledging Khan's iconic hosting legacy. Khan imparted some of his hosting wisdom with a lighthearted quip, showcasing the warm reception awaiting attendees in Jaipur. Deputy Rajasthan Chief Minister Diya Kumari highlighted the event's potential to catalyze investment and growth in Rajasthan's tourism sector.